Why Business Brokers (Not Magicians) Can’t Sell Overpriced Listings—And How a Reality Check Can Save the Day!

Ever wish you could wave a magic wand and—poof—sell a business for far more than it’s worth? I get it. But unless you’re a magician, overpricing a business isn’t going to conjure buyers out of thin air. Spoiler alert: we’re business brokers, not wizards.

In our world, the real magic lies in understanding numbers, market trends, and what buyers are genuinely willing to pay. If you overprice a business, it’s like handing someone a treasure map with no treasure at the end—no one’s buying it! That’s where the Most Probable Selling Price (MPSP) comes in, guiding you toward a fair deal grounded in reality.

Why Overpricing a Business Won’t Cast a Spell on Buyers

1. Buyers Aren’t Fooled by Illusions: Buyers aren’t under any enchantment—they’re sharp, savvy, and always on the lookout for real value. If you think slapping an inflated price tag on a business will lure them in, think again. They’ve got calculators, spreadsheets, and a healthy dose of skepticism. No amount of magic dust will change what they’re willing to pay.

2. The Vanishing Buyers Act: Instead of attracting buyers, overpricing a business usually makes them disappear—like trying to find Atlantis. Your listing gathers dust while buyers sail past in search of better deals. You can wave that wand all you want, but it won’t make buyers reappear.

3. Old Numbers Don’t Lie: Unlike pulling a rabbit out of a hat, you can’t just pull numbers from nowhere. The magic we work with comes from market comparables, tax returns, profit & loss statements, balance sheets, and the cold, hard truth. These are the real stars of the show, and if your price doesn’t match up, buyers will see right through the illusion.

The Reality Check (No Magic Required)

But don’t worry—before you conjure up a price out of thin air, we’ve got a tool to bring you back to reality: our business valuation process. Think of it as your guide to discovering the Most Probable Selling Price (MPSP) of your business. This reality check helps sellers avoid overpricing and keeps them on track toward a successful deal.

No tricks, no illusions—just the actual value of your business, clearly laid out. Because if your price doesn’t align with the market, buyers won’t bite, no matter how flashy your presentation is.

The Real Trick: Price It Right

We may not be magicians, but we have something better—real market expertise and a customized business valuation that leads straight to the MPSP. When you price a business right, buyers follow, because in this game, the real magic happens when the numbers add up and everyone wins.

So, the next time you’re tempted to pull off the ol’ “overpriced listing” trick, remember: we’re business brokers, not wizards. The only magic we believe in is the kind that turns a well-priced business into a smooth, successful sale.